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During the need - fulfillment stage of the trust - based relationship selling presentation format, a buyer should be talking 6 0 to 7 0

During the need-fulfillment stage of the trust-based relationship selling presentation format,
a buyer should be talking 60 to 70 percent of the time
a salesperson must show how his or her product and its benefits will meet the needs of a buyer
a salesperson increases a buyer's awareness about potential needs that might exist
a salesperson restates and clarifies a buyer's needs
a buyer spends time creating a request for proposal
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