During the pandemic, many people began eating at home, and after almost 15 months of practicing in their kitchens, consumers are more comfortable cooking and experimenting with different flavors, spices, and cuisines. Many consumers are also eager to share their newly acquired culinary skills by sharing recipes on social media and posting videos on TikTok. capitalize on these consumer trends and come up with the best digital engagement strategy that further engages the consumers and enhances food flavoring brand like McCormick presence and engagement. Explain your strategic recommendations and address any risks or tradeoffs of your recommendation.