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During the _____________ stage of product development, the project team will make a lot of final decisions as to whether the new product idea will
During the _____________ stage of product development, the project team will make a lot of final decisions as to whether the new product idea will fit business objectives. These decisions include choosing product features, forecasting sales, and making financial projections.
New-product strategy development
Idea generation
Screening and evaluation
Business analysis
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