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During the Super Bowl, Doritos ran commercials created by actual customers. This is known as _ _ _ _ _ , which has become one
During the Super Bowl, Doritos ran commercials created by actual customers. This is known as which has become one effective way to motivate consumers to creatively market products and generate interest among others.
Group of answer choices
societal marketing
truth in advertising
customer evangelism
consumergenerated marketing
referential marketing
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