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e) differentiation II. DISCUSSION QUESTION (70 Points) 1) Define price. Discuss its importance. What sets the floor and ceiling for product prices (25 points)
e) differentiation II. DISCUSSION QUESTION (70 Points) 1) Define price. Discuss its importance. What sets the floor and ceiling for product prices (25 points)
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Advertising Promotion And Other Aspects Of Integrated Marketing Communications
Authors: Terence Shimp, Craig Andrews
9th Edition
978-1111580216, 1111580219
