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e involves using an existing brand name for a new product category. a. Co-branding b. New branding C. Line extension Od. Multibranding e. Brand
e involves using an existing brand name for a new product category. a. Co-branding b. New branding C. Line extension Od. Multibranding e. Brand extension
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Information Technology Project Management
Authors: Kathy Schwalbe
6th Edition
978-111122175, 1133172393, 9780324786927, 1111221758, 9781133172390, 324786921, 978-1133153726
