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Zendesk'sreads like a blog, and focuses equally on Zendesk and Airbnb, highlighting a true partnership between the companies. To captivate readers, it begins like this: "Halfway around the globe is a place to stay with your name on it. At least for a weekend." The piece focuses on telling a good story, and provides photographs of beautiful Airbnb locations. In a case study meant to highlight Zendesk's helpfulness, nothing could be more authentic than their decision to focus on Airbnb's service in such great detail. If you didn't know this video was airbnb

, you'd assume it was simply an artsy video capturing Herschel's startup success. The Herschel marketing team mentions Hootsuite, but they do it authentically and remain primarily focused on the appreciation they have for their social media community. This video doesn't have the feel of a traditional advertisement -- instead, it feels unique and true to Herschel, highlighting Hootsuite as both a helpful and unobtrusive partner.

56. Which of the following is not a stage in the product life cycle?

.

57. Of the following, which statement(s) would not support a market-skimming policy for a new

product?

58. Choosing a price based upon its short-term effect on current profit, cash flow, or return on

investment reflects which of the following pricing objectives?

59. Pricing to cover variable costs and some fixed costs, as in the case of some automobile

distributorships that sell below total costs, is typical of which of the following pricing

objectives?

60. If a company believes that the company with the largest market share will enjoy the lowest

costs and highest long-run profits, that company will probably choose which of the following

pricing objectives as their primary course of action?

61. ________ pricing is the approach of setting a low initial price in order to attract a large

number of buyers quickly and win a large market share.

62. Freight-absorption pricing is used for ________ and ________.

63. PoolPak produces climate-control systems for large swimming pools. The company's

customers are more concerned about service support for maintaining a system than its initial

price. PoolPak may use this knowledge to become more competitive through ________.

64. Which of the following is not a price adjustment strategy?

65. Which of the following statements about break-even analysis is true?