E12-35. Estimating Intrinsic Share Value Using Dividend Discount Model Up until 2018, Mattel Inc. had been paying dividends. Assume that Mattel is expected to resume paying a $0,30 dividend per share annually. Estimate its intrinsic value per common share using the dividend discount model (DDM) under each of the following separate assumptions. (Assume that Mattel's cost of equity capital is 12.5%.) Required a. The dividend per share occurs at the end of each of the next three years, after which there are no ad- ditional dividend payments. 1. The dividend per share occurs at the end of each year in perpetuity. c. The dividend per share occurs at the end of each of the next three years, after which the dividends increase at a rate of 4% per year. inne for Intrinsic Value Estimates