E14.21 LO14.1 14.2 Financial and non-financial measures Classify each of the following statements as true or false. In each case give reasons for your answer. 1 Non-financial performance measures provide essential information in order to assist managers at the operational level to take actions to correct problems, 2 Financial measures assist managers to manage the drivers of future financial performance. 3 Both financial and non-financial measures can assist in communicating the strategy of the business and in encouraging goal congruence. 4 Non-financial measures provide an indication of how well the organisation has performed across a range of strategically important areas. lalalarmance measures service firm