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. Each package of Nestle Foods' new line of high - quality, freeze - dried dried soup products contained a postage - paid survey form.
Each package of Nestle Foods' new line of highquality, freeze dried dried soup products contained a postagepaid survey form. The package encouraged customers to complete the survey and mail it back to Nestle Foods. Over survey responses flooded the Nestle offices, and they were all extremely positive. Everybody loved it Nestle had hit upon a winning product
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