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. Each package of Nestle Foods' new line of high - quality, freeze - dried dried soup products contained a postage - paid survey form.

. Each package of Nestle Foods' new line of high-quality, freeze- dried dried soup products contained a postage-paid survey form. The package encouraged customers to complete the survey and mail it back to Nestle Foods. Over 10,000 survey responses flooded the Nestle offices, and they were all extremely positive. Everybody loved it! Nestle had hit upon a winning product

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