What are the reasons for the difficulties? After all attendance at Euro Disney in 1993 was not that bad, approaching one million per month, which made the resort Europe’s most popular paid tourist destination.

What was wrong?

Could Disney maintain that competitive advantage in what proved to be a rather more different environment than envisaged? Was this a typical case of success breeding failure? Did Disney believe that it had a winning formula, a tried and tested strategy, which had delivered competitive advantage and was expected to continue to do so?