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Eastman Publishing Company is considering publishing an electronic textbook about spreadsheet applications for business. The fixed cost of manuscript preparation, textbook design, and web -

Eastman Publishing Company is considering publishing an electronic textbook about spreadsheet applications for business. The fixed cost of
manuscript preparation, textbook design, and web-site construction is estimated to be $150,000. Variable processing costs are estimated to be
$7 per book. The publisher plans to sell single-user access to the book for $49.
Through a series of web-based experiments, Eastman has created a predictive model that estimates demand as a function of price. The
oredictive model is demand =4,000-6p, where p is the price of the e-book.
(a) Build a spreadsheet model to calculate the profit/loss for a given demand. What is the demand?
(b) Use Goal Seek to calculate the price that results in breakeven. If required, round your answer to two decimal places.
$
(c) Use a data table that varies price from $50 to $400 in increments of $25 to find the price that maximizes profit.
If Eastman sells the single-user access to the electronic book at a price of $
, it will earn a maximum profit of $
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