Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

e-Bikes in China High levels of air pollution and carbon emissions, as well as a perceived energy shortage, are all cited as reasons why electric

e-Bikes in China

High levels of air pollution and carbon emissions, as well as a perceived energy shortage, are all cited as reasons why electric vehicles will surely become a major factor in the global e-bike industry going forward. An electric bicycle is a two-wheel vehicle run off a battery powered motor. There are a few different kinds of e-bikes in China: some still have pedals attached and can be operated in conjunction with human power, some look like mini-scooters and are 100 per cent battery powered, and others look just like mopeds and go just about as fast. Chinese law generally separates an e-bike from an electric moped by weight: an electric bicycle weights under 40 lbs. But, for all practical purposes, they are vir-tually the same vehicle the latter just goes a little faster and requires a licence to operate. These can attain speeds of up to 48km per hour and can travel up to 100km on a full charge. Typically, the max speed of e-bikes is capped by various municipalities in China at 20km per hour, but many manufacturers often make it easy for customers to remove the gov-ernor and make their bikes go much faster than this. The cheapest e-bikes can be purchased for a cou-ple hundred dollars, while more expensive models retail at five or six hundred bucks. In all, e-bikes are thought of as being a cheap form of urban transport. By the end of 2018, there were over 140 million e-bikes on the streets of China which is double the amount of automobiles in the country. These electric bicycles are literally everywhere.

Questions

1. Which market research method would you use to estimate the yearly demand for batteries regarding e-bikes in China? What would be your estimate?

2.Which market research method would you use to estimate the e-bike mar-ket in India? What would be your estimate?

Step by Step Solution

There are 3 Steps involved in it

Step: 1

blur-text-image

Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image

Step: 3

blur-text-image

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

Marketing The Core

Authors: Roger A. Kerin, Steven W. Hartley, William Rudelius

5th edition

9780077517083, 78028922, 77517083, 978-0078028922

More Books

Students also viewed these Marketing questions

Question

What are the purposes of dummy or pseudo activities?

Answered: 1 week ago

Question

1. Identify three approaches to culture.

Answered: 1 week ago

Question

2. Define communication.

Answered: 1 week ago

Question

4. Describe how cultural values influence communication.

Answered: 1 week ago