E-chairs is an online store. You are a product manager. You will be introducing a new line of products that are expected to increase sales by 20%. Your goal is to ensure everyone within your firm is aware of the new market offerings.

To ensure online customer service, you have set meetings with your firm's web developer. In addition, you have met with your operations department to confirm delivery speed. Finally, you have met with the finance department because your firm will need to invest additional resources into inventory.

This is an illustration of which of the marketing imperatives?

Set strategic direction and position

Monitor and control execution and performance

Secure support from other functions

Identify and target market segments

Determine and recommend which markets to address

Design marketing offer