E-commerce businesses are increasingly dependent on quality knowledge management for e-commerce systems for spurring growth, better customer acquisition and retention, and for managing variable customer service expenses. SmartMove is an online food retail company. Currently, management is looking at improving on their knowledge management system to enhance their customer service. In your role as an IT analyst, management of SmartMove has requested the following.

Question 1 (25 Marks)

To include additional features of the Knowledge management system (KMS) to their already existing e-commerce platform, management has requested from you a detailed report highlighting the building of the updated system. Discuss in detail the system development life cycle (SDLC) that the development team would follow when building the updated system (discuss only the FIVE (5) main phases of SDLC).

Comments:

• 5 marks will be awarded for each phase of the SDLC explained in detail
• In-text referencing with Citation is required with Harvard referencing for each each discussion

Question 2 (25 Marks)

2.1 Discuss in detail ANY THREE (3) reasons why an online business such as SmartMove should embrace knowledge management for e-commerce. (15 Marks)

Comments:

• In-text referencing with Citation is required with Harvard referencing for each each discussion
• Marks will be awarded for three reasons discussed in detail related to the question (15 marks).

2.2 Elaborate on ANY TWO (2) challenges of knowledge management that the management of SmartMove needs to be aware of.

Comments:

• 5 marks will be awarded for each challenge/disadvantage explained in detail (10 marks).
• In-text referencing with Citation is required with Harvard referencing for each each discussion

Question 3 (25 Marks)

Customer relationship management (CRM) software has been a huge driving force for eCommerce businesses for a number of years now. Discuss any FIVE (5) benefits of CRM for e-commerce businesses such as Smart Move.

Comments:

• In-text referencing with Citation is required with Harvard referencing for each each discussion
• 5 marks will be awarded for each benefit discussed in detail.

Question 4 (25 Marks)

An intuitive knowledge management system can streamline the customer experience process at SmartMove. Discuss ANY FIVE (5) ways Knowledge Management System (KMS) improves customer experience

Comments:

• In-text referencing with Citation is required with Harvard referencing for each each discussion
• 5 marks will be awarded for each point discussed in detail and related to the question