Question
Effective advertising is both an art in its creativity and a science in its strategy. In short, by saying this, the text attempts to ________.
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describe the logic behind the creative message effectiv...Get Instant Access to Expert-Tailored Solutions
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Advertising & IMC Principles & Practice
Authors: Sandra Moriarty, Nancy Mitchell, William Wells
9th Edition
9780132998208, 0132163640, 132998203, 978-0132163644
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