Effective communication of the performance measurement mix is important. Which of the following is false?

A. Setting unattainable targets will motivate employees.

B. If employees understand the reason for the performance targets that are being set, they are more likely to 'buy in' to the performance measurement mix and see it as important.

C. An explanation of how the employee's performance is going to be measured will increase the likelihood that they will understand how to meet the targets they are being set.

D. Explaining the impact of hitting or missing their targets (i.e. impact on pay rises or bonuses) will ensure that the employee is aware of the personal advantages of conforming to the performance measurement mix, improving their motivation to meet the targets set.