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Effective leadership of foreign marketing channels occurs under the following circumstances: a. Jointly set marketing strategy decisions b. High degree of personal contact between manufacturer
Effective leadership of foreign marketing channels occurs under the following circumstances: a. Jointly set marketing strategy decisions b. High degree of personal contact between manufacturer and foreign distributor. c. All of the listed are important d. Roles and routines of foreign were not rigidly set e. None of the listed is important
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