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eGO would like to increase its US sales. Define, the management decision problem.
eGO would like to increase its US sales. Define, the management decision problem.
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Marketing authorities defines the management decision problem as a statement that spells out the problem that a company is dealing with pending market research The statement is action oriented as it s...
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Marketing Research An Applied Orientation
Authors: Naresh K Malhotra
6th edition
136085431, 978-0136085430
