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Egret Paints is a national paint manufacturer and retailer.The company is segmented into five divisions:Paint Stores (branded retail locations), Consumer (paint sold through home improvement

Egret Paints is a national paint manufacturer and retailer.The company is segmented into five divisions:Paint Stores (branded retail locations), Consumer (paint sold through home improvement stores), Automotive (sales to auto manufacturers), International and Administration.The following is selected divisional information for its two largest divisions: Paint Stores and Consumer:

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Net Sales Operating Average Revenue Income Total Assets Paint Stores $ 4,000,000 $ 476,000 $ 1,420,000 Consumer 1,300,000 196,000 1,585,000 Management has specified a 19% target rate of return. Net Sales Revenue and Operating Income $4,000,000 $2,000,000 Consumer S- Paint Stores Net Sales Revenue Operating Income Paint Stores Consumer

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