E.\&J. Gallo owns Apothic, whose red blend generally sells for $8 - $10 (all prices for a 750ml bottle), Barefoot, whose red wines generally sell for $6$12, Alamos, whose basic Malbec generally sells for $8 - $10, Canyon Road, whose red wines generally sell for $8 - $11, and the list could go on (and on...). Which branding strategy is E.\&J. Gallo using for this segment of the wine marketplace? House of Brands strategy Umbrella Branding strategy Branded House strategy Attitude Branding strategy