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El Pollo Loco Holdings, Inc. ( LOCO ) , Spanish for The Crazy Chicken, operates almost 5 0 0 restaurants, approximately 4 0 % of
El Pollo Loco Holdings, Inc. LOCO Spanish for "The Crazy Chicken," operates
almost restaurants, approximately of which are companyowned and the
rest are franchises. El Pollo Loco combines the culinary traditions of Mexico and
California, creating unique menu items such as their signature Chicken Avocado
Burrito. The company aims to improve profitability, in part, by simplifying
operations to make it easier for employees and franchisees to run the restaurants.
Recent data in millions for companyoperated and franchised restaurants are as
follows:
a Determine the profit margin for each segment. Round to one decimal place.
b Determine the investment turnover for each segment. Round to two decimal
places.
c Use the DuPont formula to determine the return on investment for each segment.
Round to one decimal place.
d Which of the following statement is true?
The franchised restaurants have the lowest profit margin, highest investment
turnover, and lowest return on investment because El Pollo Loco incurs no cost of
goods sold or operating expense in generating this revenue.
The companyoperated restaurants have the highest profit margin, investment
turnover, and return on investment because El Pollo Loco incurs no cost of goods
sold or operating expense in generating this revenue.
The companyoperated restaurants have the lowest profit margin, investment
turnover, and return on investment because El Pollo Loco incurs cost of goods sold
and operating expense in generating this revenue.
Both segments have relatively the same profit margin, investment turnover, and
return on investment because their operating costs are similar.
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