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Elaboration likelihood model (ELM), the central route to persuasion is the dominant predictor of eWOM adoption one-commerce sites. In contrast, the peripheral route tends to

Elaboration likelihood model (ELM), the central route to persuasion is the dominant predictor of eWOM adoption one-commerce sites. In contrast, the peripheral route tends to dominate on social networking sites. Write a brief explaination  on this finding.

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