Question
Elements v Demographics v Geography v Psychographics v Behavior v Benefits sought v E-commerce Question: If I wanted to create marketing materials for a firm
Elements
vDemographics
vGeography
vPsychographics
vBehavior
vBenefits sought
vE-commerce
Question: If I wanted to create marketing materials for a firm to bring in new clients for a lawyer that specializes in medical malpractice cases. Which of the elements discussed in the background above should she consider and how would this translate into a law firm marketing proposal?
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Quality Management for Organizational Excellence Introduction to Total Quality
Authors: David L. Goetsch, Stanley Davis
8th edition
133791858, 978-0133791853
