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Eli Lilly company is known for its efficiency and effectiveness. What additional marketing performance characteristic does the company need to be highly successful in its
Eli Lilly company is known for its efficiency and effectiveness. What additional marketing performance characteristic does the company need to be highly successful in its quest to be number in weight loss pharmaceuticals?
Agility.
Global sourcing.
Market dominance.
Quality.
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Project management the managerial process
Authors: Eric W Larson, Clifford F. Gray
5th edition
73403342, 978-0073403342
