Elizabeth always drank fresh orange juice, saying the frozen and reconstituted versions tasted terrible. When Elizabeth was on vacation, she tried a new brand of frozen orange juice and found she really liked it. When she got home, she saw it on the shelf at her local grocery and remembered how much she liked it, so she bought it. Elizabeths decision to buy the frozen juice was a result of

Elizabeth always drank fresh orange juice, saying the frozen and reconstituted versions tasted terrible. When Elizabeth was on vacation, she tried a new brand of frozen orange juice and found she really liked it. When she got home, she saw it on the shelf at her local grocery and remembered how much she liked it, so she bought it. Elizabeths decision to buy the frozen juice was a result of

brand recognition

brand preference

nonrecognition

brand insistence

brand positioning

Linda Rocheleau was interested in a new set of golf clubs. She discussed the various types with some knowledgeable friends and relied on their advice. Lindas friends were acting as

Linda Rocheleau was interested in a new set of golf clubs. She discussed the various types with some knowledgeable friends and relied on their advice. Lindas friends were acting as

an economic influence

routinized decision makers

a social class

a lifestyle group

a reference group

The stage of the new-product development process in which marketers evaluate the firms strengths, weaknesses, and objectives is

The stage of the new-product development process in which marketers evaluate the firms strengths, weaknesses, and objectives is

idea generation

screening

idea evaluation

development

commercialization

Jerold created his first survey and showed it to his manager for approval. The manager pointed out that the survey questions were not that relevant to the research topic and didnt really measure what they were supposed to measure. In other words, it lacked

Jerold created his first survey and showed it to his manager for approval. The manager pointed out that the survey questions were not that relevant to the research topic and didnt really measure what they were supposed to measure. In other words, it lacked

variety

validity

regularity

dependability

reliability

A candy manufacturing firm knows how much raw ingredients it needs every week, so it uses a supplier that ships the sugar and butter every Monday morning so there will be only enough to last a week. This form of order fulfillment is called

A candy manufacturing firm knows how much raw ingredients it needs every week, so it uses a supplier that ships the sugar and butter every Monday morning so there will be only enough to last a week. This form of order fulfillment is called

total quality shipping

effective gatekeeping

just-in-time delivery

on-time vendor management

total quality management