E-mail Marketing Newsletter

1. Review the following sections in the textbook:

• “Introduction”

• “Creating an Effective Marketing Email”

2. Create an e-mail marketing newsletter for your company. The purpose of your newsletter will be to provide content linked to your company’s identity, goals, products, and services. That content should provide readers with news and information about your industry. It should be engaging and make your readers look forward to getting your newsletter. You do not need to create your content from scratch. Instead, look online for interesting articles, images, videos, etc. that you think would be beneficial for your target market. Try to find at least five.

3. Compile your content into a well-organized layout. Write a few lines describing each piece of content you are linking to in your newsletter, explaining why your customers should spend time reading it. Include some images as well to make it more visually stimulating. You can submit this as a document with images/screenshots or as a document with a link to the newsletter.