Question
Emily was glued to the TV trying to escape from the reality of the news of Covid in March 2020. She noticed that all the
Emily was glued to the TV trying to escape from the reality of the news of Covid in March 2020. She noticed that all the messages in the TV ads reflected various brands espousing that they are here to make you feel safe, they will support the needs that you have and so on. They basically had the same messages.
What is this describing?
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DESCRIPTION This is describing a phenomenon in advertising called COVID19 advertising response In March 2020 when the COVID19 pandemic started to impact peoples lives significantly many brands and com...
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Foundations of Financial Management
Authors: Stanley Block, Geoffrey Hirt, Bartley Danielsen, Doug Short, Michael Perretta
10th Canadian edition
1259261018, 1259261015, 978-1259024979
