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En la investigacin del mercado, validez significa una condicin que existe cuando un mtodo de investigacin mide lo que se supone que mide; mientras que

En la investigacin del mercado, validez significa una condicin que existe cuando un mtodo de investigacin mide lo que se supone que mide; mientras que confiabilidad es una condicin que existe cuando una tcnica de investigacin produce resultados casi idnticos en ensayos repetidos

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