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En un estudio de mercado se dispone de una base de datos que contiene una variable de resultado dicotmica (xito o fracaso de un nuevo

En un estudio de mercado se dispone de una base de datos que contiene una variable de resultado dicotmica (xito o fracaso de un nuevo producto en el mercado), y una variable predictiva (precio) que est relacionada con la probabilidad o "odds ratio" de la variable de resultado

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