Enchanted Dreams Toy Boutique, located in Vancouver, British Columbia, Canada is a whimsical retailer known for their expansive array of fanciful, quaint, imaginative and old-fashioned toys. The business has been in operation for over 25 years and offers their heirloom niche toys to affluent shoppers and those seeking the perfect gift. According to Enchanted Dreams, no person is too old to delight in magic and wonder.

Enchanted Dreams realizes their need to captivate purchasers from all around the world is required to remain competitive. The corporate strategy is to provide on-line shopping and to open a new boutique in the next year, located on 5^th Avenue, New York, New York, USA.

Enchanted Dreams is unwavering in their intent to capture the imagination of all window shoppers, and in-store and on-line purchasers with their enchanting and desirable merchandise. To be successful, Enchanted Dreams must also expand their services beyond high quality, unique and eye pleasing products; they must capture the hearts, imagination and goodwill of their buyers.

The owners are well aware that a large part of their success has been due to their hands-on approach and efforts to employ the right people. It was much easier when their business was contained to in-person shoppers and a handful of employees. Those days are long gone; due to their on-going growth, the owners can no longer influence the behaviours of the employees solely by their example. Through engagement, motivation and autonomy, their employees must meet the organizations objectives; this can only occur if the owners create a workplace culture that fosters these behaviours and level of commitment.

The owners decided that it is time to create policies, practices and a human resource management (HRM) strategy to ensure their human capital aligns with their business needs. To date, each effort has been deliberate and not by chance; the owners refuse to have just anyone sell their products in a careless manner. Instead, they have set out to provide special items offered with a serving of charm and enchantment. In response, Enchanted Dreams will take a formal approach to identifying and integrating their Corporate and Business strategies.

To keep their vision alive, Enchanted Dreams HRM strategy must align with their mission, vision and values. You are a Human Resource Consulting firm hired to create a Human Resource strategy, which aligns with the organizations immediate, medium and long-term strategic goals. The owners have shared with you the companys vision, mission, and values and their story, which literally began with a dream and a small business loan. The owners have left the Human Resource strategy development and planning to you; however, it is essential that a human resource management strategy align with the organizations goals.

COMPANY DETAILS:

Enchanted Dreams workforce is comprised of includes 24 jobs and 206 positions, as follows:

Shipper Storefront Manager Purchaser

Receiver Janitor/Cleaner Interior Designer

Cashier Data Entry Clerk Sales Manager

Greeter Web Developer Director

Floor Attendant Marketing Specialist Store Manager

Payroll Clerk On-line Sales Support On-line Manager

Office Manager Delivery Driver

Receptionist Administrative Assistant

The companys Mission, Vision and Values are as follows:

Mission

Enchanted Dreams seeks to transform the outlooks of those young and old with playthings that bring imaginations to life.

Vision

to enthrall, captivate, and delight through magic, mystery, fairy-tales and wonder.

Values

To respect and honour the inner child within all, whether young or old, by kindly providing quality toys and gifts that will impassion curiosity and discovery.

INTERNATIONAL GROWTH:

Storefront Location: New York, New York

Street: 5^th Avenue

Effective Date: 1.2 years

On-line Portal: Worldwide

Effective Date: 4 months

The owner(s) directed you to prepare an introductory training presentation to prepare selected store and sales managers for short-term (six-month) international assignments at their new location in the USA.

-Clarification of the purpose and goals of the training

-Environmental briefing

-Labour market data