ent to o the Contain ccinct not- ts to STRATEGY AND HEALTH CARE Competitive Advantage versus Mission Advantage The concept of competitive advantage is widely used in plies. strategy and has been conceptualized as the "Holy Grail" for businesses (Chiquan, 2007). This concept is defined -line by an increase in market power as a result of its actions (Luke, Walston, and Plummer, 2004), outperforming and and distinguishing a company from its competitors (Por- ter, 1980), and the implementation of a value-creating strategy not simultaneously implemented by current or potential players (Barney, 1991). Each suggests a lan- ring organiza whose strategi and whose success depen itors in terms of market s tive metrics. However, he those that are not-for-pro service to vulnerable or consider that gaining s tors is not an organizati Rather than promoting, not apply to many orga mental organizations, firms, etc.), stressing applicability and alig strategic focus to a w solely financial. Miss an organizational m