ENTRY 3: Creating Marketing Strategy Suggest annual marketing plan for a new 2021 year considering COVID 2019 pandemic situation that can be applied for the chosen brand. 1. Customer Profile After determining potential targeting segment and considering all findings from primary and secondary research, it is required to create customer profile for the brand. Create Customer Profile with all details Media Preferences . . Target Customer Clock-Daily schedule Yearly schedule 2. Positioning Statement Come up with positioning statement. Positioning statement is an expression of how chosen product of the company fills chosen target customer needs in a way that its competitors don't. 3. Managing Marketing Channel Suggest and justify strategies for marketing channel management by taking into account product type and customer preferences. Exclusive Distribution Selective Distribution Intensive Distribution 4. Marketing CommunicationsPlan for 2021 Create IMC campaign Idea by taking into account chosen positioning of the brand Design storyboards and other visuals to present IMC campaign idea . . Select the Communication Channels and frequency Managing Digital Communications o Managing Personal Communications Media and events timetable for 2021 considering COVID 2019 pandemic situation in Uzbekistan Establish the Total Marketing Communications Budget