essay

Introduction

The purpose of this assignment is to delve into the intricacies of sample design in research, including different sampling techniques and considerations for selecting the most appropriate design for a given research study.

Task

1. Discuss the advantages and disadvantages of 2 sampling techniques (sample techniques can be found in the lecture slides for this week).
2. Pick a brand that you believe would benefit from each chosen sampling technique. Please explain why you believe that the chosen sampling techniques would be a great asset to the brands. (Note: consider their current target audience, this will help you understand what sampling technique would work for the brand).