Essay Questions - Principle of Marketing

1. Marketing managers must stay aware of the marketing environment to maintain success and tackle any threats or opportunities that may affect their work. A marketing environment is vast and diverse, consisting of controllable and uncontrollable factors. (a) Explain the differences between microenvironmental and macroenvironmental. (6 Marks) (b) Describe TWO (2) ways how to respond with marketing environment and provide example for each to support your answer. (4 Marks) [Total: 10 Marks]