Establishing an _______ price is the first step in revenue management. Question 11 options: Initial Cost Sale Question 12 (1 point) Price management is the process of adjusting the initial price to influence ________ . Question 12 options: Revenue Demand Profit Question 13 (1 point) Cost-based approaches ignore the fact that buyers are _______ to a seller's costs. Question 13 options: Important Indifferent Different Question 14 (1 point) Pricing hotel rooms is completely ________ than pricing airline seats. Question 14 options: Similar Different Same Question 15 (1 point) Airlines company executives are responsible for establishing prices to ensure consistency in their product ________. Question 15 options: Pricing Demand Cost