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Ethan works at a credit card company that tracks purchases by its credit card holders. Through his company's database system, Ethan analyzes the purchase behaviour
Ethan works at a credit card company that tracks purchases by its credit card holders. Through his company's database system, Ethan analyzes the purchase behaviour of the company's customers and tries to identify patterns in their behaviour. This information will be used later to target specific market segments with special services. What activity is Ethan engaged in?
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Ethan is engaged in the activity of data analysis ...
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Essentials Of Business Analytics
Authors: Jeffrey Camm, James Cochran, Michael Fry, Jeffrey Ohlmann, David Anderson, Dennis Sweeney, Thomas Williams
1st Edition
128518727X, 978-1337360135, 978-1285187273
