Question
Ethnographic research is a new (and expensive) trend in marketing research. Find an article on ethnographic research (provide the link in your answer) and summarize
Ethnographic research is a new (and expensive) trend in marketing research. Find an article on ethnographic research (provide the link in your answer) and summarize the article.What is your opinion of ethnographic research? Do you think it will be the wave of the future?Explain your reasoning.
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Business research methods
Authors: William G Zikmund, Barry J. Babin, Jon C. Carr, Mitch Griff
8th Edition
978-032432062, 0324320620, 1439080674, 978-1439080672
