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Evaluate and compare the positioning strategies of 'Special K' and 'Nutri-Grain' cereal brands and discuss their impact on the CBBE components (brand awareness, brand associations

Evaluate and compare the positioning strategies of 'Special K' and 'Nutri-Grain' cereal brands and discuss their impact on the CBBE components (brand awareness, brand associations and brand resonance).

https://www.kelloggs.com.au/en_AU/brands/special-k.html

https://www.kelloggs.com.au/en_AU/brands/nutri-grain.html

a. Discuss the brand's main points-of-parity and points-of-difference?

b. Assess whether 'Special K' and 'Nutri-Grain' have defined their positioning strategies correctly.

c. Outline how the positioning strategies impact on the CBBE components?

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