Question
Evaluate if and how a company is successfully communicating their brand. Submit a brief proposal and explain how the company could use Twitter more effectively.
Evaluate if and how a company is successfully communicating their brand. Submit a brief proposal and explain how the company could use Twitter more effectively.
In your proposal, consider the following questions:
- Is the company's voice authentic?
- How would you describe the brand's Twitter voicefunny or seriousand why?
- How does the company interact with followers?
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Advertising Promotion And Other Aspects Of Integrated Marketing Communications
Authors: Terence Shimp, Craig Andrews
9th Edition
978-1111580216, 1111580219
