Question
Evaluate REI's approach to social media, focusing on the key elements of the company's social media strategy and how this strategy ties into the company's
Evaluate REI's approach to social media, focusing on the key elements of the company's social media strategy and how this strategy ties into the company's overall marketing strategy.
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REIs Social Media Strategy A Winning Blend of Engagement and Advocacy REI has emerged as a leader in social media marketing attracting a loyal followi...Get Instant Access to Expert-Tailored Solutions
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Marketing
Authors: Roger Kerin, Steven Hartley, William Rudelius
16th Edition
1264218753, 978-1264218752
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