Evaluate the zero sugar coke ad on each of the following 7 Print Ad Evaluation criteria:

i. Is the message clear at a glance? Can you quickly tell what the ad is all about?

ii. Is the benefit in the headline?

iii. Does the illustration support the headline?

iv. Does the first line of the copy support or explain the headline and illustration?

v. Is the ad easy to read and follow?

vi. Is the product easily identified?

vii. Is the brand or sponsor clearly identified?