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Evaluate this advertising strategy, and if appropriate propose an alternative. Using the AIDA model (found in Chapter 17) explain your recommendation for how to increase

Evaluate this advertising strategy, and if appropriate propose an alternative.
Using the AIDA model (found in Chapter 17) explain your recommendation for how to increase sales of Tilly's products.
Explain which elements of the IMC mix youd recommend that Tilly's use going forward and why.

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