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Evaluating the sponsorship in terms of building awareness, liking, preference, loyalty, and other hierarchy of effect consumer attitudes toward the brand is referred to as
Evaluating the sponsorship in terms of building awareness, liking, preference, loyalty, and other hierarchy of effect consumer attitudes toward the brand is referred to as measuring what?
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Business and Administrative Communication
Authors: Kitty o. locker, Donna s. kienzler
10th edition
77830105, 978-0077830106, 978-0073403182
