EVALUATION (OUTCOME): Can you explain the statement, \"It costs six times more to get a new customer than to retain a current customer?\" What is easier for marketers to price, socks or consulting advice? Why? What cues might customers utilize to judge the quality of consulting advice? What are the core elements of a university education? What are the value-added? Which company has the most depth? Which company has the most breadth? Which strategy below does your university current utilize? Explain