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Evans (1988) explains that companies should continuously monitor (scan) the marketing environment for a number of reasons. Which one of the following is not one
Evans (1988) explains that companies should continuously monitor (scan) the marketing environment for a number of reasons. Which one of the following isnotone of those reasons?
Select one:
a.To be able to effectively plan ahead
b.To understand the immediate influences of the external environment on the company
c.To enable the organisation toactrather thanreactto potential threats
d.To identify potential opportunities that may arise in the future
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