Even the most creative strategies have no value if they cannot be translated into action. Execution is the most important, but also the most difficult, part of strategy. One key to effective execution is embeddedness$$a deep understanding and acceptance of organizational direction and purpose throughout the organization. With embeddedness, all aspects of the organization are in alignment and moving in the same direction to support strategic intent. Managers use visible leadership, clear roles and accountability, candid communication, and appropriate HR practices to execute strategy effectively. Royal Dutch Shell has linked executive pay and other rewards to meeting ambitious carbon emissions goals to make accountability clear. Remember ThisCH$8$Discussion Questions$1.$Based on your knowledge of the following companies, how effective would you say any one of the following acquisitions was in terms of creating synergy? Why?

A$.$ T$-$Mobile$$s merger with Sprint

B$.$ Google$$s purchase of YouTube

C$.$ PepsiCo$$s purchase of Frito$-$Lay