Event $2$: ZippySauce is the maker of several sauces used by the famous restaurant chain MacGregor$$s$.$ For the past $20$ years, ZippySauce has not widely distributed its products to other restaurants or other outlets other than a few local grocery stores to who ZippySauce supplies one small product line; MacGregor$$s also used ZippySauce as its sole provider for its sauces and dressings. Unexpectedly, MacGregor$$s just informed ZippySauce that at the end of the current contract term, they will discontinue purchasing anything from ZippySauce and will be making their own sauces in the MacGregor$$s kitchens due to shifting consumer preference for $$local$$ ingredients. ZippySauce immediately fired its relationship manager who supported the MacGregor$$s contract.