Question
Every company faces a variety of pure risks that can have serious financial consequences if a loss occurs. For each of the following threats, identify
- Every company faces a variety of pure risks that can have serious financial consequences if a loss occurs. For each of the following threats, identify the most appropriate risk mitigation strategy. Explain your answer.
- Breaking into company’s IT system and databases
- Plants destroyed by a hurricane
- Shutting down the firm for some time after a physical damage loss
- Cables connecting the company’s sole computer damaged by rats
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Basic Marketing Research
Authors: Tom J. Brown, Tracy A. Suter, Gilbert A. Churchill
8th edition
1133188540, 978-1111525293, 1111525293, 978-1305178571, 1305178572, 978-1133188544
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