Question
Every day we are bombarded with messages - on billboards, on the bus, on tv and radio, online. Help with providing such message Keep in
Every day we are bombarded with messages - on billboards, on the bus, on tv and radio, online. Help with providing such message Keep in mind the following factors that enhance attention or no influence:
1. Intensity of Stimulus
2. Contrast
3. Movement
4. Surprising Stimuli
5. Size of Stimuli
6. Involvement
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Integrated Marketing Communications Strategic Planning Perspectives
Authors: Keith J. Tuckwell
4th edition
133157873, 978-0133157871
